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Wednesday, October 31 • 3:15pm - 4:15pm
How EMS and the Media Can Partner to Tell Stories and Save Lives

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Narrative medicine (in layman's terms, telling stories about people where stuff happened to them) has existed for millennia.  Storytelling regained prominence in medical education with the establishment of problem-based learning. By using the story of a patient, it was thought that students would better understand the educational objectives of a topic. But the role of storytelling can expand beyond PBL and onto the laptop and cell phone screens of those we seek to reach—be it learners, patients, or the public. This session describes the foundations of a good story, such as tension, counterintuitiveness, and timeliness. Participants will leave with an introduction to interacting with media, including interview tips, how to brainstorm story ideas, and how to pitch a story to local media to advocate for their patients and systems.

Read more of Dr. Bigham's and Rob Lawrence's work on EMS World's website:
"The Top 5 Papers of 2016: #1"I
"Guest Editorial: Earn Your Place on the Stage"

avatar for Blair Bigham, MD, MSc, ACPf

Blair Bigham, MD, MSc, ACPf

Resident Emergency Physician
Blair Bigham is a Toronto-based multimedia journalist, scientist and resident emergency physician. He was a Global Journalism Fellow at the Munk School of Global Affairs. His work has appeared in the Toronto Star, the Globe and Mail, the New England Journal of Medicine and the Canadian... Read More →
avatar for Rob Lawrence, MCMI

Rob Lawrence, MCMI

California Chief Operating Officer, Paramedics Plus
Rob Lawrence is the California Chief Operating Officer of Paramedics Plus. He joined the company in 2018 after serving for nine years as the COO at the Richmond Ambulance Authority, Richmond Virginia. Prior to that, he was the Chief Operating Officer for Suffolk as part of the East... Read More →

Wednesday October 31, 2018 3:15pm - 4:15pm CDT
Room 205AB